Do you have a negative attitude about funeral homes? Hate the idea of dealing with a funeral director? This book, The American Way of Death by Jessica Mitford might be what inspired you to feel that way. I often hear this is THE book that rocked the funeral service world so deeply, even today, funeral homes still deal with the impact of her words. I decided to check it out, see what all the fuss was about. How did this book turn an industry upside down for generations? Make those in the funeral industry the bad guys? I can tell, just from the inside sleeves, there won’t be much love for the funeral service world. I guess one of my questions, where do we get our ideas about what a funeral should cost? When did we decide funerals shouldn’t cost much? When did we decide spending money on a funeral is very close to feeling like wasting money? How long have these ideas existed? Before or just after this book?